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【173】线下聚会对展柜厂销售业务的感悟

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今天能来到现场的同学个个都有2把刷子。都是我学习的榜样。

Today, the students who can come to the scene all have 2 brush. They are all examples for me to follow.


因为戴口罩的时间好久,我们有2年半的时间都没有聚在一起了,广东真的是一个很神奇的地方,两年时间,大家伙的生意有一个大的飞跃,可能前两年还是几千万的营业额,这两年就够一个小目标了。

Because it's been a long time since we wore masks, we haven't been together for two and a half years. Guangdong is really a magical place. In two years, the business of ours has made a big leap. maybe tens of millions in turnover before, but now that's a small target(one hundred million).


线下交流,我们每一位同学都发言,讲讲我们各自在互联网上拿订单的方法,我也分享了我的,我是属实听话照做的那种,反正人家拍视频写文章,那我也拍视频写文章,依葫芦画瓢的类型。

In offline communication, each of our classmates spoke about how we each take orders on the Internet, and I also shared my own. I did as I was told. In any case, people took videos and wrote articles, then I also shoot video,writing articles, according to the type of gourd ladle.


学习到的内容,第一点是谭总的外贸推广,不管我的英语好不好,先做起来才是最重要的,如果刚开始不想花钱,可以先试用一些他们免费的方法,在社交媒体上推广。把我写的100篇文章和1000多个视频,发到国外的网站上,这个是我目前最简单最不花钱的方法,还有发20个b2b网站的信息。

The first thing I learned was boss Tan's foreign trade promotion. No matter how good my English is, it is most important to do it first. If you don't want to spend money in the beginning, you can try some of their free methods first to promote something on social media. I wrote 100 articles and spotted more than 1000 videos, and sent to foreign websites and 20 B2B website information, which was my most simple and cost-free way.


第二点是是说话的技巧,比如是介绍自己的时候,可以错位介绍,我常常觉得自己不太会说话,但是通过多多交流,还是学习到很多“语言的艺术”,在做展柜销售的交流中,会说话可能会为我们加分不少。

The second is speaking skills, such as when introducing yourself, you can misplace the introduction. I often felt that I can not speak, but through more communication, I learned a lot of“Language art”. In doing the exchange of display case sales, talking may be a big advantages.


第三点,要牢牢记住,不是我们自己有多牛,而是跟我们合作的客户有多牛。跟新客户介绍的时候,就忘了这点,想不起客户背书,讲了一通,客户也没理解,也没觉得你有多好,不就是干个小破工厂吗。

Third, keep in mind that it's not how great we are, but how great our clients are. When introducing to new customers, I forgot about this. I couldn't remember the endorsement from the customers, so I made a speech. The customers didn't understand, nor did they think you were very good. It was just a small factory, wasn't it?


第四点是直播很重要,直播是我做的最少的一个方面,每天忙完都累成狗了,完全不想做直播,当然了,也是因为我直播间人少,就不起劲了,一个人冷场。视频的时候讲什么内容呢?我们是不卖货,也不推销,也不需要让粉丝送礼物什么点个小关小注的,我们在直播间推广展柜工厂,为有展柜需求的客户提供帮助,当然这样的工业品客户需求肯定没有消费品多的,因此不用太多流量,一天一场直播45分钟足矣。重要的是每天打卡。


The fourth point was that live streaming was very important. Live streaming was one of the least I could do. I was exhausted after working every day, so I didn't want to do live streaming at all. Of course, it was also because I didn't have many people in the live stream room, so I didn't get excited and didn't want to do it all by myself. What's the video about? We don't sell and don't ask our fans to give us gifts or pay any attention. We promote our display factories in the live broadcast booth, and we offer our help to customers who have a need for displays. Of course, such industrial products customer demand certainly not as much as consumer goods, so not too much traffic, a live broadcast of 45 minutes a day is enough. It is important to clock in every day.


第五点是,说什么?直播尴尬可以讲什么,45分钟的讲课内容,

Number Five is about what to say. What can you talk with embarrassment in the 45 minutes of lectures?


1)原料半成品Raw materials and semi-finished products


2)工艺与配方Technology and formula


3)技术与专利Technology and patents


4)设备与成套Equipment and complete sets


5)全工序品控Product control in whole process


6)售前与售后Pre-sale and post-sale


只要朝这几个方向深挖,丰满内容,做直播不成问题。

As long as the direction of these deep excavation and full content, do live steam is not a problem.


第六点,是写作的时候,运用到营销里面的说话是调动情绪,我们写的文章太平,叙述一件事死板,可以灵活一些,写完之后来一个小情绪的调动。

The sixth point is that when writing, the use of marketing inside the speech is to mobilize emotions. We write the article peacefully, narrate a thing rigidly. We can be flexible, mobilizing emotion after writing.


做了不称心的展柜,欢迎来鑫峰厂试试。

If you are not satisfied with the display case, welcome to try Xinfeng Factory.



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